Full Pay-out
GAP Insurance

Well managed
Forward thinking

Pays-out the actual difference between your vehicle invoiced purchase cost & the motor insurance settlement

About AMS



In 1992 Automotive Marketing Services Ltd established an insurance division which in 2000 was incorporated separately.

AMS under its Asset Secure® brand is a major provider of full-value GAP products to motor dealerships, insurance brokers and finance companies throughout the UK.

Our Asset Secure® products are unique in that they do not include any market-value, or other of the usual small-print claim reduction/rejection clauses as used by all other GAP providers.

We have seen the UK market grow dramatically over the years with some 30% of new and used vehicle buyers purchasing GAP Insurance and believe that we have the most comprehensive and cost-effective GAP insurance solution in the market today.

We also provide direct underwriting/reinsurance brokerage services to companies in the USA for GAP and other products into the London and other markets.

Be part of a
successful network.

"We have been selling AMS Asset Secure GAP policies at our three stores in South Wales for the past  four years with great results. It gives our customers total peace of mind in knowing they have chosen a well-priced and comprehensive policy with no hidden clauses to worry about. AMS provides us with exceptional service and support by offering a personal approach to our relationship"

Dave Mobberley, Managing Director, Thunder Road Motorcycles Ltd.

"AMS has been providing our GAP insurance for a number of years and we cannot speak too highly of their products and service"
JohnSampson, Group F & I Director, The John Clark Group