Pays-out the actual difference between your vehicle invoiced purchase cost & the motor insurance settlement
In 1992 Automotive Marketing Services Ltd established an insurance division which in 2000 was incorporated separately.
AMS under its Asset Secure® brand is a major provider of full-value GAP products to motor dealerships, insurance brokers and finance companies throughout the UK.
Our Asset Secure® products are unique in that they do not include any market-value, or other of the usual small-print claim reduction/rejection clauses as used by all other GAP providers.
We have seen the UK market grow dramatically over the years with some 30% of new and used vehicle buyers purchasing GAP Insurance and believe that we have the most comprehensive and cost-effective GAP insurance solution in the market today.
We also provide direct underwriting/reinsurance brokerage services to companies in the USA for GAP and other products into the London and other markets.
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"We have been selling AMS Asset Secure GAP policies at our three stores in South Wales for the past four years with great results. It gives our customers total peace of mind in knowing they have chosen a well-priced and comprehensive policy with no hidden clauses to worry about. AMS provides us with exceptional service and support by offering a personal approach to our relationship"
Dave Mobberley, Managing Director, Thunder Road Motorcycles Ltd.
"AMS has been providing our GAP insurance for a number of years and we cannot speak too highly of their products and service"
JohnSampson, Group F & I Director, The John Clark Group
"Sally handled the case with professionally, emails reply extremely good, I am very happy with services. Thanks again for the good service."
"I was impressed with Sally who dealt with me on my daughters behest from beginning to end, offering us advice and answering all our questions no matter how trivial. What can I say, just a Godsend"
"I could write paragraphs on how impossibly professional, compassionate and supportive Don in the Claims team has been. I now fully understand why ALA receives such high praise on Trip Advisor. The total loss of my vehicle was horrifying, caught between rivers collapsing."
"Totally satisfied from the beginning till the end. I have only dealt with Sally and she was very positive, helpful and kind. She helped me throughout the whole process and was always super nice. Understanding the letters was easy as she explained everything properly"
28th June 2023
"Absolutely wonderful, they handles my claim very quickly and efficiently, all paperwork was easy to understand and the whole process was expalined in full from start to finish"
8th February 2023
"I spoke to three people from your office, they were all polite and helpful. The person dealing with this claim was called Don, a big thank you to him. He patiently explained the process and kept me fully informed and nothing was too much trouble. Thanks to all team."
"The lady that took the details was, professional, polite & very helpful. We dealt by email the rest of the time with Don. Most definitely would recommend this policy and will be taking it again when I purchase my new vehicle."
"Very helpful and knowledgeable - my first contact was via phone and I was quickly advised of the process with a swift follow up of documents via email. Communication and responsiveness has been very swift and helpful throughout - very happy with my purchase and with your service."
"Incredibly knowledgable and helpful. The process could not have been any eaiser. Really efficient at what was a traumatic time. Will definitely purchase another policy for my sons new car"
"Sally, very very helpful, and clearley knew how to deal with the issues of my main insurance company, who have been less so, many thanks for making this side of the process easy and quick".
" I mostly corresponding via email but my questions were always answered. Very satisfied and I would use your services again on another vehicle I purchase."