Pays-out the actual difference between your vehicle invoiced purchase cost & the motor insurance settlement
In 1992 Automotive Marketing Services Ltd established an insurance division which in 2000 was incorporated separately.
AMS under its Asset Secure® brand is a major provider of full-value GAP products to motor dealerships, insurance brokers and finance companies throughout the UK.
Our Asset Secure® products are unique in that they do not include any market-value, or other of the usual small-print claim reduction/rejection clauses as used by all other GAP providers.
We have seen the UK market grow dramatically over the years with some 30% of new and used vehicle buyers purchasing GAP Insurance and believe that we have the most comprehensive and cost-effective GAP insurance solution in the market today.
We also provide direct underwriting/reinsurance brokerage services to companies in the USA for GAP and other products into the London and other markets.
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"We have been selling AMS Asset Secure GAP policies at our three stores in South Wales for the past four years with great results. It gives our customers total peace of mind in knowing they have chosen a well-priced and comprehensive policy with no hidden clauses to worry about. AMS provides us with exceptional service and support by offering a personal approach to our relationship"
Dave Mobberley, Managing Director, Thunder Road Motorcycles Ltd.
"AMS has been providing our GAP insurance for a number of years and we cannot speak too highly of their products and service"
JohnSampson, Group F & I Director, The John Clark Group
"Don Kelly has been absolutely fantastic, polite and professional throughout all communications during this difficult period. Thanks so much for help provided and support during what was a difficult experience of the accident"
28th Bebruary 2023
"Sally handled the case with professionally, emails reply extremely good, I am very happy with services. Thanks again for the good service"
29th June 2023
"I was impressed with Sally who dealt with me on my daughters behest from beginning to end, offering us advice and answering all our questions no matter how trivial. What can I say, just a Godsend"
14th June 2023
"I would like to say that your colleague Don is a great asset to your establishment and a great help to people going through a difficult time, I would not hesitate to take another policy or to recommend you guys to all my family friends and work colleges"
22nd February 2023
"Totally satisfied from the beginning till the end. I have only dealt with Sally and she was very positive, helpful and kind. She helped me throughout the whole process and was always super nice. Understanding the letters was easy as she explained everything properly"
28th June 2023
"Absolutely wonderful, they handles my claim very quickly and efficiently, all paperwork was easy to understand and the whole process was expalined in full from start to finish"
8th February 2023
"Correspondence has been prompt, clear and polite. Experience couldn’t have been any easier"
9th June 2023
"I dealt with Sally in the claims department and was extremely improessed with the level of customer service provided. I will certainly be taking out a new GAP policy with AMS for my new car purchase as a result of how efficeintly my claim was dealt with"
27th June 2023
"Very professional and very efficient, I will most certainly be purching another policy with AMS insurence/Insure that. The process was quick and easy and my claim settled within a few days. "
24th February 2023
"Don was very helpful, straight to the point and clear about what paperwork he needed from me. He was also clear about how long the process might take. I was very happy with the help I received from him."
9th February 2023
"Very knowledgeable and helpful. Dealt with claim very quickly".
"Everyone that I spoke to was super helpfull, polite and proffessional".
13th June 2023